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This comes after Ministry of Commerce and Industry asked e-commerce websites to remove drinks from 'heathy drinks' category on their respective platforms.
Ritesh Tiwari, the Chief Financial Officer of Hindustan Unilever, announced the change during the earnings press conference on April 24. Tiwari emphasized that the shift to the FND label provides a more accurate and transparent description of the category. He highlighted the under-penetration of the FND market, indicating significant growth opportunities.
Hindustan Unilever has dropped the 'health' label from its brand Horlicks and has now renamed the category as 'functional nutritional drinks'.
Hindustan Unilever, which makes drinks like Horlicks and Boost, has renamed its 'health food drinks' to 'functional nutritional drinks' or FND.
New Delhi: Hindustan Unilever Ltd (HUL), which owns various brands including Horlicks and Boost, has revamped its 'health drinks' segment. The company has rebranded its 'health food drinks' category as 'functional nutritional drinks' (FND) and removed the 'health' tag from Horlicks, media reports said.