Big networks regain leadership in the FTA space; New GECs struggle to keep pace
Big networks regain leadership in the FTA space; New GECs struggle to keep pace Share Via: From no presence at all a year back to seven out of the top ten channels, the 'Goliaths' have come heavy on 'Davids'. Star Ustav, Zee Anmol, Sony Pal, and Colors Rishtey are the four most-watched channels in the Free To Air space. A year back, Dangal, B4U, and the likes would rule the chart. What changed? In June 2020, the "Big Daddies" of Indian broadcast business, Star and Disney India, ZEE, Sony, and Viacom18 decided to return to FTA space that they had left in February 2019.
Source: afaqs.com