Long Read - Out-of-home resumes its ride on a digitisation rocket
How long will the upswing last?
Source: adnews.com.au
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Starcom Sydney appoints new head of digital
Starcom Sydney appoints new head of digital May 24, 2021 10:49 Starcom Sydney has appointed Sarah Tillitt as head of digital, effective immediately. Tillitt will be charged with “leading the digital and performance strategy, developing a culture of core product excellence and delivering solutions and value to clients across all channels”. She will report to Starcom national head of investment and digital, Mark Duffy. New head of digital, Sarah Tillett ADVERTISEMENT Tillitt said: “I’m very excited to join the talented group of people at Starcom, and I’m looking forward to building u...
Source: mumbrella.com.au
Mamamia's That's Incredible podcast wins International Native Ad Award
Mamamia also took home the Best Use of Podcast award last year, with Westpac’s branded The Split, which focused on helping women through separation and divorce. Subaru’s general manager of marketing, Amanda Leaney, praised the podcast process. “Collaborating with Mamamia to create an authentic, fun and heartfelt podcast for Australian families has been an incredibly rewarding experience. We’re thrilled with the response from our listeners and we’re delighted to have given them hours of entertainment. A huge thanks also to Andrew Daddo who hosted the series and helped create a wonde...
Source: radiotoday.com.au