Impact on wine sales of removing the largest serving size by the glass: An A-B-A reversal trial in 21 pubs, bars, and restaurants in England
Author summary Why was this study done? Reducing the portion size of food reduces the amount of food people eat. Reducing the size of servings of alcoholic drinks sold by the glass in licensed premises could reduce alcohol consumption but there is no real-world evidence for this. What did the researchers do and find? We asked 21 licensed premises in England to remove the offer of their larger serving size of wine by the glass (usually 250 ml) from available options for 4 weeks. We compared the total daily volume of wine sold during the intervention period to that sold during nonintervent...