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What s that mean? so, so it turns out that when you want to spread ideas across a company that s part of scaling, too, you want to spread good behaviors, good beliefs and behaviors, if you just make a rational argument it turns out that statistics show that stories don t work, the statistics don t work, stories do. mm-hmm. so you got to spread stories and get people emotionally cranked up so we say you ve got to sort of get the hot cause going. get people excited about this job, absolutely fabulous steve jobs, he always declare an enemy to get people sort of cranked up emotionally. and then he would sort of guide them to what some of the specific things they would do. so, hot cause, cool solution. and you want to get the emotions going. and then you get move that to action. thank you so much for coming on the program. good luck with the book. thanks so much. as your company grows it s hard to keep track of what everyone is doing. but it is important that you do. not to mi ....
Create hot emotions. what s that mean? so, so it turns out that when you want to spread ideas across a company that s part of scaling, too, you want to spread good behaviors, good beliefs and behaviors, if you just make a rational argument it turns out that statistics show that stories don t work, the statistics don t work, stories do. mm-hmm. so you got to spread stories and get people emotionally cranked up so we say you ve got to sort of get the hot cause going. get people excited about this job, absolutely fabulous steve jobs, he always declare an enemy to get people sort of cranked up emotionally. and then he would sort of guide them to what some of the specific things they would do. so, hot cause, cool solution. and you want to get the emotions going. and then you get move that to action. thank you so much for coming on the program. good luck with the book. thanks so much. as your company grows it s hard to keep track of what everyone is doing. but it is important t ....