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Five practices fight fake online reviews, build consumer trust

Five practices fight fake online reviews, build consumer trust
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Benb Beck , Stefan Wuyts , Journal Of Marketing Research , Penn State Smeal College Of Business , Penn State , Smeal College , Marketing Research , Business Markets , How Review Platforms Can Fight Fakery , Build Consumer Trust ,

BYU professor's research targets ways to rid web of fake reviews | News, Sports, Jobs

Focusing on platforms such as Yelp, Trustpilot and TripAdvisor, one Brigham Young University educator is looking at how to restore trust is the sometimes deceptive world of online reviews. Ben Beck, an assistant professor in BYU’s Marriott School of Business marketing and global supply chain department, with his colleagues Stefan Wuyts from Penn State and […] ....

Ben Beck , Stefan Wuyts , Sandy Jap , Emory University , Brigham Young University , Marriott School Of Business , Brigham Young , Penn State , Federal Trade ,