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Peeling back some of the direct marketing trends, and what is driving them, provides a good idea of what to expect for 2024 — and where you should plan to invest your capital expenditure dollars.
A study released by RRD revealed that marketers' preference for channels with proven return on investment more than doubled the past year.
As the needs of modern marketers evolve, RRD has enhanced its Direct Marketing Group platform to deliver increased ROI to organizations focusing on optimizing their marketing strategies.
Two Sides: Brands Get Reinvigorated By Print