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Direct Mail Printing Outlook: Power of the Direct Approach - Vimarsana News

Direct Mail Printing Outlook: Power of the Direct Approach

Peeling back some of the direct marketing trends, and what is driving them, provides a good idea of what to expect for 2024 — and where you should plan to invest your capital expenditure dollars.

Data-Mail Launches Graphics Packaging Group - Vimarsana News

Data-Mail Launches Graphics Packaging Group

Data-Mail announces the launch of Graphic Packaging Group (GPG), a new Data-Mail affiliated company. GPG was formed by merging Data-Mail’s label division with New York-based Flexographic Print Solutions, providing a wealth of label manufacturing experience and state-of-the-art equipment.

A Field Report: Conditions in Key Vertical Print Markets - Vimarsana News

A Field Report: Conditions in Key Vertical Print Markets

In this article — an anecdotal “pulse check” of key commercial printing markets — industry professionals provide input on essential areas of interest, growth opportunities, and concerns for various important vertical segments.

Printers Predict Commercial Printing Markets Five Years From Now - Vimarsana News

Printers Predict Commercial Printing Markets Five Years From Now

Printing Impressions recently asked printers representing five key markets in the commercial printing segment how they viewed those markets five years ahead, including general commercial printing, direct mail, transactional, nonprofits, and healthcare.

Hartford Athletic adds fan perks, new events to grow attendance, revenues - Vimarsana News

Hartford Athletic adds fan perks, new events to grow attendance, revenues

The Hartford Athletic soccer club entered its fifth season this year with higher-profile staff recruits, upgraded fan perks and plans for new summer festivals — all part of an overall investment to boost attendance and interest in the team. The men’s professional soccer club, which plays in the second tier of the United Soccer League, enjoyed record attendance in 2022, along with a boost in corporate sponsorships that allowed for stadium and other upgrades and new community outreach programs.