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In this article — an anecdotal “pulse check” of key commercial printing markets — industry professionals provide input on essential areas of interest, growth opportunities, and concerns for various important vertical segments.
Printing Impressions recently asked printers representing five key markets in the commercial printing segment how they viewed those markets five years ahead, including general commercial printing, direct mail, transactional, nonprofits, and healthcare.
As a market, printing for nonprofit organizations is surprisingly large, and is served by printing industry companies that either include nonprofits as customers, or who specialize in meeting the needs of that specific space.