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The University of Technology Sydney (UTS) developed the 'Where Creativity Meets Technology' campaign to boost brand recall overseas and attract international prospects, a campaign that went on to win awards. ....
Sydney [Australia], January 10 (ANI/PRNewswire): The campaign, entitled 'Where Creativity Meets Technology', targets international students across a wide range of disciplines and industry interests. It positions UTS as a university where students meld creative and strategic thinking with emerging technologies. "The skills that we develop and champion - such as communication, cross-cultural literacy, and critical analysis - will become even more important as our workplace settings merge with the incredible power of AI and Big Data," says Associate Professor Susie Khamis, a lecturer from the School of Communication. "Our students will work with the awesome potential of digital technologies and assume a command position in their positive deployment." The fifth industrial revolution is a new era that will see humans leverage the gains of Industry 4.0, which was focused on automation, artificial intelligence, Big Data and the Internet of Things. The campaign vide ....