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From gaming, fitness, home cooking and mental health, greater understanding of Muslim audiences can give brands huge opportunities to connect.

Business name and address: A Step Together, P.O. Box 691033, Killeen, TX 76549 Question: What does your business provide? Answer: Relief and resources to foster youth and foster Families. Question: When did you get into business ownership? When did you bring your business to the local area? Answer: I actually just recently got into business ownership when I started this organization almost a year ago. As soon as I started planning out A Step Together, I already knew it would be bass out of Killeen. Question: Why did you start the business? Answer: I started A Step Together because I wanted to...

Saudi Sports for All Federation calls on people to Start Now RIYADH, 28 days ago The Saudi Sports for All Federation has launched a new national health awareness campaign to inspire and encourage people across the kingdom to engage in physical activity.   The Start Now campaign calls on people of all ages, abilities and backgrounds to go a step further in their fitness journey; to draw on their ambition, courage, creativity and strength of will to find motivation and methods for improving their health and wellbeing.   For the campaign, different scenarios with relatable, every-day peo...

Saudi Arabian Cricket Federation launches tournaments across 11 cities RIYADH, February 14, 2021 Cricket teams across Saudi Arabia will battle it out to be crowned National Cricket Champions, as the Saudi Sports for All Federation and Saudi Arabian Cricket Federation join forces to launch one of the kingdom’s largest ever cricket tournaments.   More than 6,800 players from 369 teams and 15 cricket associations will take part in the mega-competition, which soft launched on January 29, and will run for 11 weeks until April. As well as the thousands of players taking part, some 456 officia...

SFA prepares to enter 2021 at pace with launch of fourth edition of Step Together January 06, 2021 RIYADH — The Saudi Sports for All Federation (SFA) is encouraging people across the Kingdom to start 2021 on the right foot with the launch of the fourth edition of its popular Step Together program. Taking place from Thursday, Jan, 14, until Saturday, Jan. 23, the program challenges adults of all ages, backgrounds and abilities to complete a half marathon — 21.1 km — within the allotted timeframe. A dedicated children’s challenge of 10 km ...