Laying the marketing groundwork in early-stage startups
11 May 2021 5 min read In the growth stage, many startups may not have the capital upfront to run massive campaigns or they leave marketing as an afterthought. But marketing should be a key function for any startup and there are plenty of cost-effective channels and tactics they can utilise, writes Steph Schaffer. It’s a common misconception among startup founders and entrepreneurs that if a product is good enough it will sell itself. This couldn’t be further from the truth. Regardless if you’re shipping a B2B or B2C product or service, marketing is a fundamental function of all s...
Source: marketingmag.com.au