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Pollstar | Australia News: Sydney Venues, Oxford St. Strip, Sexual Harassment, The Game & More

Pollstar, The Voice of Live Entertainment for over 38 years, provides the most up-to-date, relevant and useful data available for the global concert industry, delivering an unmatched archive of live entertainment data, a focus on editorial excellence, and the most powerful metrics of entertainment industry success available anywhere. ....

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Laying the marketing groundwork in early-stage startups

11 May 2021 5 min read
In the growth stage, many startups may not have the capital upfront to run massive campaigns or they leave marketing as an afterthought. But marketing should be a key function for any startup and there are plenty of cost-effective channels and tactics they can utilise, writes Steph Schaffer.
It’s a common misconception among startup founders and entrepreneurs that if a product is good enough it will sell itself. This couldn’t be further from the truth.
Regardless if you’re shipping a B2B or B2C product or service, marketing is a fundamental function of all successful businesses – from startups to established companies. No one is going to buy from, or interact with, a company they’ve never heard of. ....

Steph Schaffer , Pause Fest , இடைநிறுத்தம் ஃபெஸ்ட் ,

Vic government launches its own National Business Event Program

Networking at Pause Fest 2020. Photographer: Priscilla Pho.
The Victorian State Government is offering grants of up to $25,000 for business events held in Melbourne, in a bid to encourage interstate travel into the city and get cash running through the events supply chain again.
Administered by the Melbourne Convention Bureau (MCB), the National Business Event Program funding initiative is intended to help business organisers cover the costs of hosting an event, with 50% of the funds available upfront, before the event starts.
The cash can be put towards venue hire, accommodation, transport and other costs.
Detailed eligibility criteria for the scheme has not been released, but events must be held in Melbourne before December 2022. ....

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Letter demands changes to $50 million Business Events Grant Program

Attendees at Pause Fest 2019.
A collective of tech and startup event organisers are demanding changes to the $50 million Business Events Grant Program, saying tight eligibility criteria means “very few events” will receive support.
The call for extended support comes in an open letter to Prime Minister Scott Morrison, penned by Pause Fest founder George Hedon and signed by 15 other event organisers.
Signatories include Southstart founder Danielle Seymour, SingularityU co-chief Christina Gerakitkeys, Spark Festival’s Maxine Sherrin and the organisers of TEDx events in Sydney, Melbourne and Docklands.
The letter calls on the government to reconsider the “very narrow” eligibility criteria for the scheme, to open up support to small and medium-sized businesses both those attending and hosting events which it says are currently excluded. ....

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Small business event organisers urge Morrison to loosen 'narrow' grants criteria to help struggling sector

Organisers of smaller corporate conferences and events say they have been excluded from a $50m grants program designed to help the struggling sector and need the rules changed urgently to ensure their survival. A group led by Pause Fest, a business innovation conference, last week wrote to the prime minister, Scott Morrison, urging him to loosen the rules of the business events grant program to allow them to participate. The program allows. ....

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