Analytics from streaming services and the major label groups are increasingly able to deliver numbers-backed answers to questions that once required gut calls. Here’s how artists and their reps are harnessing this information At the end of 2020, YouTube’s label services team invited thousands of members of the music industry — label executives, agents, managers and artists themselves — to a series of Masterclass sessions, where the company’s product and engineering teams walked them through the finer points of its main data tool, named Analytics for Artists. The hub, which has exist...