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How to limit the fallout from viral complaints on social media

When someone posts a complaint to social media and other customers enter the conversation, a firestorm can erupt. Here s how to avoid it. ....

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Elon Musk Is 'Pioneer' Of Purpose-Driven Brands, Says New Study

Elon Musk Is 'Pioneer' Of Purpose-Driven Brands, Says New Study
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SpaceX, Seventh Generation, and Toms Among Most Purposeful Brands, According to New Study

Courtesy NASA
When it comes to building purpose-driven brands, Elon Musk is something of a pioneer. Musk s electric car company, Tesla, and his aerospace manufacturing business, SpaceX, both ranked among the most purposeful brands in America, according to a new study.
Published by the marketing and advertising agency StrawberryFrog and corporate reputation management company RepTrak, the 2021 Purpose Power Index is based on a survey of more than 6,500 respondents about more than 200 brands. The companies revealed the list of the 20 most purposeful brands during Inc. s Purpose Power Summit 2021 stream event on Tuesday, with Musk s SpaceX claiming the No. 3 spot, and Tesla ranking No. 9. ....

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How to Activate Your Brand's Purpose, According to Leaders at UPS, Zoom, and More

How to Activate Your Brand's Purpose, According to Leaders at UPS, Zoom, and More
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