Book Marketing: A Social-Media 'Read-Along' With HarperCollins
Today's book release of Don Winslow's 'City on Fire' opens a TikTok 'read-along' project for HarperCollins and Tandem Collective.
Source: publishingperspectives.com
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Changes at the UK's Publishers Association: Lotinga, Conway, Newton, Seymour
Dan Conway is to succeed Stephen Lotinga at the United Kingdom's Publishers Association, and Nigel Newton becomes president.
Source: publishingperspectives.com
UK publishing industry helped to best year yet by TikTok trends
The social media network helped drive sales among young adult and fiction books.
Source: redditchadvertiser.co.uk
TikTok helps UK book sales hit record levels, Publishers Association says
Publishers say the popularity of book videos on TikTok helped lift sales to record numbers in 2021.
Source: bbc.co.uk
UK publishers take £6.7bn in sales as TikTok crazes fuel purchases
The social media platform was a surprise driver for new and older books as sales rose 5% for print and digital
Source: theguardian.com