After a night of gyrating at the club, a group of Gen Zers and millennials in Flo Rida's "Hola" music video retire from the dancefloor to not-so-conspicuously sip on an energy drink called Celsius Heat. The video, which has racked up some 134 million views, jumpcuts to a shiny can of the beverage between images of Flo Rida and the singer Maluma cozying up to models in Medellín. The promotion was part of a long-running endorsement deal between Tramar Dillard — better known as the rapper Flo Rida — and beverage maker Celsius Holdings. The collaboration coincided with Celsius' rise fro...