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In 2015, the same year Apple introduced its smartwatch, a Kickstarter campaign launched for a very different kind of wearable device: a wellness-tracking gadget called the Oura Ring.
Products like Oura, which look and sometimes function markedly different from more mainstream wearables, are gaining renewed traction.
When Huawei recently teased a new smartwatch in a promotional video, it featured an unusual design: the watch face flipped open to reveal a secret compartment where a pair of magnetic earbuds sat inside charging.
In 2015, the same year Apple introduced its smartwatch, a Kickstarter campaign launched for a very different kind of wearable device: a wellness-tracking ring called the Oura.