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Rising to the challenge - Cranes Today


Over the past year, there has been a lot of discussion about the challenges the industry is facing because of the pandemic. Operations had to be stopped or altered, while sales revenues have been affected.
During a virtual briefing by the US-headquartered Association of Equipment Manufacturers (AEM) in mid-January, AEM Chair and Trimble’s executive chairman Steven Berglund talked about another challenge, one beyond the pandemic and economic conditions.
“I think technology in general poses a challenge to the equipment manufacturers in a very positive way. It s bringing benefits to the users, but requires a lot of changes. The machine as defined in terms of horsepower and inherent capacity is no longer necessarily the driving issue. How well that machine fits into an information architecture so that the entire construction site or the entire farm are being managed together, I think there s a whole level of challenge there,” he said. ....

Steven Berglund , Sotiris Kanaris , Association Of Equipment Manufacturers , Manitowoc Lift Solutions , Equipment Manufacturers , Lift Solutions , Walter Payton Power Equipment , ஸ்டீவன் பெர்க்லண்ட் , சங்கம் ஆஃப் உபகரணங்கள் உற்பத்தியாளர்கள் , மனிடோவோகி தூக்கு தீர்வுகள் , உபகரணங்கள் உற்பத்தியாளர்கள் , தூக்கு தீர்வுகள் , வால்டர் பேட்டன் பவர் உபகரணங்கள் ,

Rising to the challenge - Cranes Today


Over the past year, there has been a lot of discussion about the challenges the industry is facing because of the pandemic. Operations had to be stopped or altered, while sales revenues have been affected.
During a virtual briefing by the US-headquartered Association of Equipment Manufacturers (AEM) in mid-January, AEM Chair and Trimble’s executive chairman Steven Berglund talked about another challenge, one beyond the pandemic and economic conditions.
“I think technology in general poses a challenge to the equipment manufacturers in a very positive way. It s bringing benefits to the users, but requires a lot of changes. The machine as defined in terms of horsepower and inherent capacity is no longer necessarily the driving issue. How well that machine fits into an information architecture so that the entire construction site or the entire farm are being managed together, I think there s a whole level of challenge there,” he said. ....

Steven Berglund , Sotiris Kanaris , Association Of Equipment Manufacturers , Manitowoc Lift Solutions , Equipment Manufacturers , Lift Solutions , Walter Payton Power Equipment , ஸ்டீவன் பெர்க்லண்ட் , சங்கம் ஆஃப் உபகரணங்கள் உற்பத்தியாளர்கள் , மனிடோவோகி தூக்கு தீர்வுகள் , உபகரணங்கள் உற்பத்தியாளர்கள் , தூக்கு தீர்வுகள் , வால்டர் பேட்டன் பவர் உபகரணங்கள் ,