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How Shopify aims to level the playing field with its machine learning-driven model of lending Shopify is widely known for giving independent merchants a platform to start, run, market and manage their businesses. But over the past five years, the company has been steadily growing another part of its own business: Shopify Capital. Through this arm, the Canadian commerce giant revealed today that it has provided $2 billion in funding to tens of thousands of entrepreneurs. Besides being a cool milestone, how it works is interesting. Merchants don’t necessarily have to apply for loans. Shopify...
Digitally native brands weathered the storm, grew ecommerce sales by 40% in 2020 Download Share For digitally native brands, 2020 was a hard year, especially as the pandemic shifted shopping priorities to essential goods. Even so, collectively, these brands saw increased growth—and more than we expected. Last year, their direct-to-consumer (D2C) ecommerce sales rose by 40.0%, an upward revision from our earlier estimate of 24.3% growth. Here are two factors that led to this adjustment in our forecast: 2020 was a mixed bag of performance Some brands—particularly those discretionary in na...