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Begin with the End in Mind

The concept of "begin with the end in mind" emphasizes the importance of having a clear long-term goal. This becomes useful in situations like succession planning and selling a business, where focusing on future transitions leads to improved organizational efficiency and long-term benefits. ....

Friedrich Nietzsche , York University Integrated Marketing Master , Steven Covey , New York University , Integrated Marketing Master ,

Business management fails because leaders get basics wrong

When people don’t know what to do, they default to that which feels most comfortable, creating work to create the illusion of work. ....

Steven Covey , Daily Maverick , Advertising Covey Method Doing Business Ipsos Jon Foster Pedley Martech Steven ,