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Modern identity platform Auth0 has revealed its findings from its international research into Customer Identity and Access Management (CIAM), ‘The Login Experience Customers Want.’
Consumers want more options, but businesses fear possible ramifications.
Login experiences are not delivering for consumers New research by YouGov for identity platform Auth0 finds that many businesses are falling short of consumer expectations on login technologies -- and risk frustrating their users, losing sales, and opening themselves up to credential stuffing attacks as a result. The study shows that consumers around the world want greater choice in login technologies, and that they're willing to actively seek them out. Nearly half (49 percent) of consumers surveyed say they are more likely to sign up to an app or online service if a company offers multi-fact...