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Mongkol Chuewong/Getty Images Ad execs are starting to travel again as clients seek facetime with their agencies. Agencies want to balance hybrid work with client expectations for in-person meetings. Some said they're prepared to push back if asked to resume hectic pre-pandemic travel schedules. Ad agencies aren't fully reopened, but they're gradually resuming travel as more people get vaccinated and clients request in-person meetings, new business pitches, and on-site commercial productions. A new study by advertising staffing company WorkReduce showed 55% of ad...

Hooray Agency Expands Leadership Team with Three Key Promotions Eric Stein has been elevated to Chief Creative Officer, Randy Stuck has been named Executive Vice President and Katelyn Raman takes on the role of Vice President, Marketing April 05, 2021 09:00 ET | Source: Hooray Agency Hooray Agency Irvine, California, UNITED STATES IRVINE, Calif., April 05, 2021 (GLOBE NEWSWIRE) -- Hooray Agency, a Southern California-based full-service marketing firm today announced three new key promotions, expanding its leadership bench across the ag...

Build a great brand (loved and admired): beyond a logo, the company’s brand should be the defining set of experiences, visuals, and memories that drive employee value, external marketing, and turn customers into valued ambassadors. If you close your eyes, and think about your favorite brands, you will probably see a logo, a color, or […]