Bridgestone to Commercialize Natural Rubber from Desert Shrubs by 2030
The company uses racing as a proving ground to demonstrate the natural rubber's performance.
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The company uses racing as a proving ground to demonstrate the natural rubber's performance.
Bridgestone has now invested more than $100m in guayule research, as part of its effort to deliver 100 per cent renewable tires by 2050
Bridgestone plans to invest an additional $42 million to establish commercial operations for planting and harvesting guayule at scale, with additi...
As part of its commitment to accelerating the use of sustainable technologies in the NTT INDYCAR SERIES, Bridgestone Americas (Bridgestone) has developed an all-new race tire with a sidewall made with natural rubber derived from the guayule desert shrub. Bridgestone made the competition debut of these Firestone Firehawk alternate race...
Bridgestone Americas Inc. has engineered and plans to deploy Firestone Firehawk race tires made with guayule-derived natural rubber at two events in the 2022 NTT IndyCar Series.