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By Rob Brown2020-12-18T00:01:00+00:00 Source :Unsplash Amid all the huge stories of 2020, it might be easy to dismiss as trivial the news of a dietary landmark. That is, for the first time, Brits have spent more money on rice, noodles and pasta than they’ve spent on fresh potatoes. That the spud is no longer king of carbs is a milestone that matters. Because the move towards other options marks the culmination of the trend towards convenient and exotic food. And it also shows an abrupt swing from fresh produce to store cupboard items, driven by the pandemic.

By Harry Holmes2020-12-18T00:01:00+00:00 Oat milk has grown ahead of soya, lactose-free and nut milks To succeed in free-from, you could do far worse than to position yourself somewhere between “good and f***ing fearless”. Or at least, so claims Oatly. The message came from CEO Toni Petersson, who gave employees a lesson in how the brand could distinguish itself from its rivals soon after his appointment in 2012. The rest, as they say, is history. This year, Oatly delivered the largest absolute gain on this list – £40.7m – to become the number two brand. Its 110% rise in value is w...

In a year of home baking and little to celebrate, value went flat Cake’s going stale. In a year of home baking and little to celebrate, value went flat. Own-label lines, usually the star of the show, suffered a near £20m decline. And while some big brands grew in value, much of that was down only to higher prices. The home baking revival was a key reason behind the poor performance, says Scott Snell, customer VP at McVitie’s owner Pladis. “With shoppers trying their hand at homemade cakes and bakes, this had a knock-on impact on cake category sales.”

By George Nott2020-12-18T00:01:00+00:00 Source: Unsplash Coronavirus isn’t the only disease stifled by social distancing and mask wearing. In the first half of 2020, cases of the common cold and influenza fell to nine times lower than the five-year average, according to a Royal College of General Practitioners study. Little wonder, then, that 12 million fewer packs of cold & flu remedies have gone through the tills in the past 12 months. Only two of the top 10 brands – Lemsip and Strepsils – achieved volume growth. Covid-19 wasn’t the only thing spreading fast this year. Fake news w...

By George Nott2020-12-18T00:01:00+00:00 Source: Unsplash Going out on the pull has practically become a thing of the past. And that’s bad news for the sex care category. With pubs, bars and nightclubs closed for weeks at a time, and social distancing advised at all times, opportunities for rumpy pumpy have been much fewer. Suppliers have blamed this situation for the severe slowdown in condom sales. The sector has shed 14.1% off its volumes in grocery – the equivalent of nearly one million fewer packs. At the same time, value has fallen by £5.7m. That’s a 10.6% drop that would’ve b...