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TVN Webinar Dives Deep Into Automating Spot TV Buying And Selling
Executives from Tegna, Sinclair, NBCU stations and Hearst will evaluate the industry’s progress towards automating key elements of the spot TV buying and selling process in a
TVNewsCheck Working Lunch webinar on May 19. Register here.
By TVN Staff | April 19, 2021 | 5:30 a.m. ET.
Broadcasters and technology partners have been working to automate key parts of the spot TV buying and selling process. “Automation & Spot TV,” a
TVNewsCheck Working Lunch webinar, will gauge how much progress has been made on that goal on May 19 at 1 p.m. ET.
The webinar will feature sales and technology executives from Tegna, Sinclair Broadcasting Group, NBCU Owned Television Stations and Hearst Television. They’ll address how they are doing at automating audience estimates, in-flight reconciliation, and other key tasks. The webinar will also evaluate how the buy-side is doing at automating RFPs, in-fli ....

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