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>> it has a strong presence and whatever the other product is. >> when we sell them to our customers we mention kaldis but it's a patric product. >> in addition to the patric mocha that is sold exclusively at kaldi's, it's done wonders to get the profile out. >> get the chocolate into the stores and have the customers taste it and become repeat customers. >> when it comes to financing, the models are relatively straightforward. >> the investment from both parties has never been a leading part of the discussion. it's usually come pretty late in the game where we both knew we were going to contr...

Product. the relationship has been so successful that the seasonal brew consistently sells out. >> we get people to come in all the time that are so excited to know that schlafly is brewed there, their next coffee stout. i think it helps and benefits both of us. >> alan mcclure the owner of patric chocolate became one of kaldi's partners after going to a coffee tasting. he suggested doing some co-branding of their own. >> i thought what if i did a white chocolate and put coffee in it. it was like a cappuccino bar. >> the result was two cappuccino bars. we began working on a mocha which is a da...

Looked like any other kaldi's product and that made sense to me. >> kaldi's sells their beans to shafly for the stout. it was as sim as a handshake. >> if you're going to get into a co-branding situation, make sure it's somebody that you know that you zblus getting the products launched took months of research and development, but these entrepreneurs say they believed in their partners and the products right from the start. >> you have to be able to say, even if you weren't working together i would go and buy this product. >> the benefits and the pitfalls of co-branding are unique to each arra...

These beers. >> have a lot more in common than you might think. >> makes craft chocolate, so chocolate from bean to bar. >> they embraced the concept of co-branding. >> we're combining two brands together to help build a stronger presence. >> josh ferguson, the owner of kaldi's coffee, he believes companies can create opportunities for each other. >> whoever you're co-branding with or what we're co-branding on, we want it to be successful. and we like to push it, talk about it, promote it in our stores. >> the company has collaborated on about half dozen products. one of the most prominent one...

Round of coffee stout. so that makes us excited too. i think it helps, benefits both of us. >> the owner of patrick chocolate in columbia, missouri, became one of kaldi's partners after going to a coffee tasting. he suggested doing co-branding of their own. >> there's no reason why we shouldn't be working with a coffee company on collaborating. i thought what if i did a white chocolate and put coffee in it. and it was something like a cappuccino bar. >> the result was two chocolate bars, each made with kaldi's beans. >> they were interested and wanted to know what if we used our espresso 700 b...