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There was much more of an emphasis on advertising. there was a big gap on saturday mornings. people said, well, who's watching tv at that time? and the answer was kids. >> it was television that put cartoons into the arena or ghetto, if you will, of saturday morning. before tv, cartoons were for everybody. there's a straitjacket put on animation that you couldn't be as funny as you wanted to be because, oh, it's for kidding, and it can't be this interesting. >> didn't anyone ever tell you it's not polite to grab? >> by the '80s, we were into pound puppies, strawberry shortcake, a lot of mercha...

People said, well, who's watching tv at that time? the answer was kids. >> it was television that put cartoons into the arena or ghetto, if you will, of saturday morning. before tv, cartoons were for everybody. there's a straitjacket put on animation that you couldn't be as funny as you wanted to be, oh, it's for kids and it can't be this interesting. >> didn't anyone ever tell you it's not polite to grab? >> by the '80s, we were into pound puppies, strawberry shortcake, a lot of merchandising opportunities, but they were sort of ways to sell product rather than ways to entertain or amuse kids...

The answer was kids. >> it was television that put cartoons into the arena or ghetto, if you will, of saturday morning. before tv, cartoons were for everybody. there's a straitjacket put on animation that you couldn't be as funny as you wanted to be, oh, it's for kids and it can't be this interesting. >> didn't anyone ever tell you it's not polite to grab? >> by the '80s, we were into pound puppies, strawberry shortcake, a lot of merchandising opportunities, but they were sort of ways to sell product rather than ways to entertain or amuse kids. >> eddy? >> yeah. >> bring in the guys. >> ralph ...

Mornings. people said, well, who's watching tv at that time? the answer was kids. >> it was television that put cartoons into the arena or ghetto, if you will, of saturday morning. before tv, cartoons were for everybody. there's a straitjacket put on animation that you couldn't be as funny as you wanted to be, oh, it's for kids and it can't be this interesting. >> didn't anyone ever tell you it's not polite to grab? >> by the '80s, we were into pound puppies, strawberry shortcake, a lot of merchandising opportunities, but they were sort of ways to sell product rather than ways to entertain or ...

There was much more of an emphasis on advertising. there was a big gap on saturday mornings. people said, well, who's watching tv at that time? the answer was kids. >> it was television that put cartoons into the arena or ghetto, if you will, of saturday morning. before tv, cartoons were for everybody. there's a straitjacket put on animation that you couldn't be as funny as you wanted to be, oh, it's for kids and it can't be this interesting. >> didn't anyone ever tell you it's not polite to grab? >> by the '80s, we were into pound puppies, strawberry shortcake, a lot of merchandising opportun...