14th May 2021 The consumer packaged goods (CPG) industry is undergoing significant price inflation, driven by increased demand, out-of-stocks, a reduction in promotions, and premiumization. This is according to a new study by IRI entitled – Revenue Growth in an Inflationary Environment – which aims to support CPG manufacturers and retailers as they navigate this evolving environment. The report is based around the US market but is also relevant for the industry in Europe given recent warnings by several leading manufacturers that the prices of some food and grocery goods will need to incr...