Former Google Automotive Research Lead Joins Foundation Direct to Boost Consumer Data-Driven Decisions
Share this article Share this article HERNDON, Va., Feb. 2, 2021 /PRNewswire/ -- Foundation Direct, a new technology and consulting company offering automotive marketers an industry-leading option to "Go Direct" with their digital advertising, is pleased to announce Michael Heidner as their new VP of Strategy and Business Development. Mike joins Foundation Direct from Google, where he led Automotive Research and notably drove the analysis behind and creation of Google's '5 Auto Shopping Micro-Moments'. (PRNewsfoto/Foundation Direct) "Remaining ahead of industry trends by maintaining a deep u...