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SXSW blog: Innovation inspired by storytelling From branded content to NASA's video-game booth, in her SXSW wrap-up post Caitlin Burns looks at how essential content-creators are to business and technology innovation. March 14, 2014 Caitlin Burns has been checking in throughout this week with innovations and insights from SXSW 2014. You can reach her at: @Caitlin_Burns Throughout Austin, brands, networks and products have been trying to grab the attention of attendees through a connection to stories they already love. Showtime’s Game of Thrones; and Nintendo has a full-sized, playable Ma...

Overstock.com plans OTT service Patrick Byrne, president of the Amazon competitor, says the new service will provide access to 30,000 titles and move into original content. January 21, 2015 Digital retailer Overstock.com, which specializes – as the name implies – in selling off overstocked goods at cheaper prices, plans to get into the streaming service game. Announced yesterday at NATPE, the service will be available for Club O members (a paid loyalty program that offers rewards like free shipping and discounts), through a partnership with an unnamed third party that owns the rights to ...

Tessa Violet teams with Gillette on spontaneous shaves Singer and songwriter known as Meekakitty on YouTube will turn women's "wish I'd shaved" moments into music videos. June 24, 2014 Vlogger and singer-songwriter Tessa Violet, who is behind the YouTube channel Meekakitty, which has nearly a million subs, has partnered with women’s razor brand Gillette Venus. The Venus campaign has Violet inviting women to share their spontaneous “wish-I’d-shaved moments” on Twitter with the hashtag #InASnap. Violet, who is signed to Maker Studios, will use her favorite submissions as inspiration fo...

ClevverTV crowns Drama King From host Kingsley's opening monolog to the final toast, sponsorship opps are available throughout the new series. October 6, 2014 The show is called Drama King, in which the animated YouTuber comments on celebrity news with special guests like Lilly Singh, Grace Helbig and Anthony Padilla. Drama King is available for sponsorship, and the Defy team is working on brand integration opportunities. “There are several segments of the show — Kingsley’s opening monologue, the game we play each episode, Kingsley’s final ‘toast’ that closes each show — that...

Imperfect influencers featured in YouTube-only campaign Cassandra Bankson, who has attracted nearly 650,000 subscribers by speaking openly about her acne, is one of the people featured in Dermablend's Camo Confessions initiative running until the end of the year. March 19, 2014 Two years after shrewdly teaching the world not to judge a book by its cover with a video of a young man removing his makeup to reveal a body riddled in tattoos, Dermablend is back at it, this time with a trio of intimate confessions from online influencers and an invitation for others to join. The global Camo Confe...