CES2024: iSpot.tv Unveils New Streaming Measurement Offering
The dedicated Streaming Measurement offering and new suite of metrics track audience consumption of CTV advertising at scale
Source: tvtechnology.com
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The dedicated Streaming Measurement offering and new suite of metrics track audience consumption of CTV advertising at scale
Netflix has entered allegedly ‘difficult’ newer markets such as Japan and Brazil but unsuccessful growth in India frustrates the company.