How Netflix and Disney+ With Ads Could Cannibalize Current Subscribers
A new survey shows about half of each service's current subscribers are open to a cheaper version with ads.
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A new survey shows about half of each service's current subscribers are open to a cheaper version with ads.
A recent survey found that while streaming giant Netflix has already lost 1.2 million subscribers in the first two quarters of 2022, 25 percent of current subscribers plan to cancel their subscriptions this year.
Netflix plans to offer an ad-supported tier this year and is pitching advertisers the chance to run commercials alongside shows.
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