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5% of US internet households have only a pay-TV service - Vimarsana News

5% of US internet households have only a pay-TV service

Just 5% of US internet household have a pay-TV service alone, leading Parks Associates to conclude that pay-TV companies are continuing to shed subscribers to the streamers. However, the analyst adds that  the average annualized industry churn rate for streaming services is 50%, indicating many streaming services are also struggling to keep their customers. “65%…

Research: 5% US connected homes have just pay-TV - Vimarsana News

Research: 5% US connected homes have just pay-TV

Research firm Parks Associates’ latest update of its Streaming Video Tracker reveals that just 5 per cent of US Internet households have only a pay-TV service

Parks: Just 5% of U.S. Internet Households Have Only a Pay-TV Service - Vimarsana News

Parks: Just 5% of U.S. Internet Households Have Only a Pay-TV Service

While only a small fraction rely solely on pay TV to access video content, churn rates for streaming services are 50%