Netflix Q1 2020: How It Kept Churn Low Despite Weak Subscriber Growth
Netflix missed subscriber-growth targets by a wide margin in Q1, but churn decreased. Retaining more subscribers could be a key to sustaining its growth during a challenging year. Netflix attributed the lower churn in part to its pricing power and content library. Netflix is starting to feel the squeeze after its blockbuster year. The streaming company came in 2 million subscribers shy of its subscriber-growth target during the first quarter of 2021. Yet, even during the weak period, Netflix said churn, or the pace of cancellations, was lower than a year earlier ...