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Cash flow. we literally didn't know how we were going to pay everybody a week out. >> there are so many times we should have blown up on the rocks in a million pieces. it was maddening. see all of this gray hair? >> all this red hair is covering up the gray hair. >> with the demand to deliver growing by the day, implementing a streamlined creative process was a must. their team was made up of inveigh tiff minds with diverse backgrounds. when you're sitting around the table and you have ten people very passionate about their ideas, which i imagine happens here, how do you finally distill that i...

We just sort of were okay the wrong side of cash flow. we literally didn't know how we were going to pay everybody a week out. there are so many times we should have blown up on the rocks in a million pieces. it was absolutely -- see all this gray hair? >> all this red hair? covering up all the gray hair. >> with the demand to deliver growing by the day, implementing a streamlined creative process was a must. their team was made up of innovative minds with very diverse backgrounds. >> when you're sitting around the table, and you have ten people very passionate about their ideas, which i imagi...