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We just sort of were okay the wrong side of cash flow. we literally didn't know how we were going to pay everybody a week out. there are so many times we should have blown up on the rocks in a million pieces. it was absolutely -- see all this gray hair? >> all this red hair? covering up all the gray hair. >> with the demand to deliver growing by the day, implementing a streamlined creative process was a must. their team was made up of innovative minds with very diverse backgrounds. >> when you're sitting around the table, and you have ten people very passionate about their ideas, which i imagi...