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ratings go up. >> sex and murder and blood and mayhem. >> people are 40% of the circulation of newspapers. >> this is his moment to expand. >> murdoch put his stamp on the city of new york. here i am. you better pay some attention. i'm gonna have one hell of an impact. >> as usual, we were drinking one night. the producers, the reporters and me. we always gathered. >> the first concrete block was removed by east german workers. >> we hear the berlin wall is coming down. what? we've got to go. what? >> a current affairs got to go to the wall? oh, yeah. so we made a few calls. and we c...

and we commandeered the gulfstream jet. and about eight or nine of us got on that jet at midnight and flew to berlin. a current affair was rupert's baby, to the point where i believe rupert wrote a check out of his own checking account every single week for the show. >> this show is rampant anarchy. >> rupert liked it because it was cheeky. >> charles and camilla's naughty thong fantasy. >> it was edgy. >> these gorgeous playmates frolic with privileged guests. >> a current affair. >> it was a tabloid show. he said there is a place for a show like this, and people will gravitate to i...

machiavellian approach to the newspaper business. it's about putting your rivals under. >> mr. maxwell -- >> rupert discovered if you start turning the dial down market, ratings go up. >> sex and murder, blood and mayhem. >> he brought up 40% of the circulation of newspapers in new england. >> this is your chance to expand. >> murdoch put his stamp on the city of new york. here i am. you better pay some attention. i'm going to have one hell of an impact. >> as usual, we were drinking one night. the producers, the reporters and me. we always gathered. >> this is the first concrete blo...

it's about putting your rivals under. >> mr. maxwell -- >> rupert discovered if you start turning the dial down market, ratings go up. >> sex and murder, blood and mayhem. >> he bought up 40% of the circulation of newspapers in england. >> this is his moment to expand. >> murdoch put his stamp on the city of new york. here i am. you better pay some attention. i'm going to have one hell of an impact. >> as usual, we were drinking one night. the producers, the reporters and me. we always gathered. >> this is the first concrete block was removed by east german workers. >> then we hear t...

to this empire. >> early on, rupert develops a machiavellian approach to the newspaper business. it's about putting your rivals under. >> and mr maxwell certainly has lost. >> and, rupert discovered if you start turning the dial down market, ratings go up. >> sex and murder and blood, and mayhem. >> he bought up 40% of the circulation of newspapers in england. >> this is his moment to expand. >> post here! get your post here. new york post... >> murdoch put his stamp on the city of new york. here i am. you'd better pay some attention. i'm going to have one hell of an impact. >> as us...