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Presenters on air. is there anyone else you are messaging? robert peston, while he is doing his show? i have texted robert, but, yeah, no, there is a close relationship, but also there is a commissioning team, there are the producers, everyone is kind of united in getting the best out of whatever the show is at the time. we have inevitably, and rightly, talked about itv a lot. i want to ask you quickly about the place you started your media career, the bbc, because in the last few days, ofcom have said some audiences are persistently underserved by the bbc, and it is particularly the case that...

You have for itv, are they supported by being a public service broadcaster? would achieving those goals be simpler as a company if you are freed from some of the constraints and obligations that come with being a public service broadcaster? public service ethos, if you like, is in the dna of itv. it has always been there. we do an enormous amount of news, that is probably the most obvious public service we do in regional news. this year we extended the early evening news by half—an—hour and so we do 1.5 hours of news every night plus another half—hour at ten o'clock. so this is not hinde...

Actually i thought most of us thought that is a fascinating idea! does he really want to go in? so, we decided after some debate but not enormous soul—searching, yeah, we think he would be a great addition to the programme. with someone like matt hancock, or indeed any other contestant, when they say they want to take part do they sometimes bring conditions and say they will take part but i don't want to do this challenge, i don't want to be involved in this situation? no. you have to go in in full metaljacket! no, we cannot allow people not to do things. do you think he may be interested in...

Is on the line? i think if there had been a howling error, i wouldn't be talking to you now, so, yes, some of it is risky and big. but i've been doing it a long time, i'm surrounded by some very clever, talented people, that you can estimate how healthy these things are, and we can surreptitiously try a lot of things out without people particularly noticing, to see if it is working or not. you mention you've been doing this a long time, i was saying in the introduction you started off as a trainee with the bbc in the two ronnies, and you have done an awful lot between now and then. are there t...

This is bbc news. we'll have the headlines and all the other main news stories for you at the top of the hour, straight after this programme. hello and welcome. my guest this week is kevin lygo, the managing director for itv of media and entertainment, and, as such, he is responsible for all of the programming for itv on its network, and on its new streaming servers, itvx. he began his media career working on the two ronnies as a trainee at the bbc, and also a dealer of islamic art in paris for a while, and this year, he released a book, called �*the emperors of byzantium'. kevin lygo, welco...