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The most successful organizations don't just excel at content strategy, they deliver a connected and contextual content experience.

How can content marketing and creative teams scale up content with fewer resources than ever before? Modular content shows the way.

To see whether Goop Detox Body Scrub lives up to its claims as a high-performance exfoliator, we decided to put it to the test. Here’s what we found.

Point in the purchase journey. The data available to you can be overwhelming, so choose only the attributes that help you achieve meaningful personalization. Nevertheless, you’re building a snowflake: When you combine different attributes you suddenly have an individual person to engage. For example, you can serve content specifically for an IT senior director from Company X who searched on “hybrid cloud solutions” to find you and is repeatedly visiting your website to compare your solution with other vendors. But don’t worry. You won’t have to manually create 100 per...

“Tax Day,” the filing deadline for individual federal tax returns, is normally April 15, but it was extended this year until May 17. The quiz below, from the Ashbrook Center at Ashland University in Ohio, provides an opportunity for you to test your knowledge of the history and background of the U.S. tax system. 1. Which of the following gives the federal government the authority to levy a tax ...