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Stuart Rowley, who has overseen a tumultuous two years, talks about the company's plans to become the first major automaker to make its entire passenger-vehicle lineup in Europe fully electric by 2030.
Ford of Europe plans more changes to reposition business for EV-focused future U.S. automaker to have an electric-only passenger car range by 2030 Print "We will not necessarily try to be all things to all men or women in the future. We will put our capital where we can differentiate," Ford of Europe President Stuart Rowley said. Ford of Europe grabbed headlines when it became the first major automaker in the region to announce it would only sell full-electric passenger cars by 2030. The decision is the culmination of a tumultuous two years under the leadership of Briton Stuart Rowley, who ha...
Ford of Europe President Stuart Rowley says the automaker's restructuring program to achieve sustainable profitability could mean rescaling or repurposing facilities.
Ford Promises Fully Electric Lineup in Europe by 2030 Photo: Ford Ford Motor Company of Europe is ramping up its electrification goals and setting hard deadlines for big changes. By mid-2026, Ford says 100 percent of all new passenger vehicles sold in Europe will be all-electric or plug-in hybrids. All commercial vehicles will hit that same target by 2024. All passenger vehicles will be fully electric by 2030. Ford investing $1B for Cologne Electrification Center The Cologne facility will become a hub for EV manufacturing Photo: Ford To expedite the process, Ford has announced a $1 billion in...
(2) Ford senior leaders will discuss the company's European business and roadmap for sustained profitability with Jefferies lead auto analyst Philippe Houchois during the Exane BNP Paribas Jefferies Geneva Motor Show Conference on Wednesday, March 10, at 8 a.m. ET. The session will cover strategic topics such as the Ford of Europe redesign, plans to capitalize on the company's growing commercial vehicles business, and future direction in the region for passenger vehicles. The webcast will feature: Hans Schep, general manager, Commercial Vehicles, Ford of Europe Roelant de Waard, general manag...