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Regarded as the best resort hotel in Southeast Asia and the 35th best place to stay in the world in the prestigious Travel + Leisure World's Best Awards 2022, The Standard, Hua Hin is the brand's first seaside retreat in Thailand, bringing a fresh, contemporary, mid-century design, nestled in a lush landscape and tropical environment on Hua Hin's most famous beach strip.

The Standard, Hua Hin, the brand’s new resort and first property in Thailand, has officially opened its doors to local and international guests.

The Beachside Property Offers Sinatra-Inspired Design, Three Restaurants, a Rejuvenating Spa with Alternative Healing Therapies, a Vibrant Pool Scene, and a Range of activities including Kiteboarding and Beachfront Horseback Riding