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Peloton Interactive Inc (NASDAQ: PTON) shares are popping after the close on Wednesday after the connected fitness company
Under the deal, Peloton would become the exclusive digital fitness content provider for the apparel maker, developing all content for Lululemon Studio beginning early 2024. In return, Lululemon would be the fitness bike maker's primary athletic-apparel partner.
Peloton Interactive and Lululemon Athletica said on Wednesday they had entered into a five-year global partnership, sending Peloton's shares up 16.7% in aftermarket trading. Under the...
Forms strike 5-year deal as partners in athletic apparel and digital fitness
As it announced the Peloton partnership, Lululemon said it would stop selling the Studio Mirror device by the end of the year.