Peloton shares soar on digital content, apparel partnership with Lululemon
As it announced the Peloton partnership, Lululemon said it would stop selling the Studio Mirror device by the end of the year.
Source: nbcchicago.com
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Lululemon, Peloton join forces in tradeoff of fitness for fashion
Forms strike 5-year deal as partners in athletic apparel and digital fitness
Source: clearwatertimes.com
Peloton zooms after striking global deal with yoga wear maker Lululemon
Under the deal, Peloton would become the exclusive digital fitness content provider for the apparel maker, developing all content for Lululemon Studio beginning early 2024. In return, Lululemon would be the fitness bike maker's primary athletic-apparel partner. The fitness platform provider, once a pandemic darling, has taken a series of measures to cut costs.
Source: yahoo.com
Lululemon, Peloton join forces in tradeoff of fitness for fashion
Forms strike 5-year deal as partners in athletic apparel and digital fitness
Source: terracestandard.com
Travelers are working out ways to find the best gyms while on the road
Access to gyms or workout classes is a priority for more than one in four global travelers, according to a recent survey. Hotels are bulking up their gyms in response, and cruise ships, airlines, and airports are getting in on this trend, too.
Source: bostonglobe.com