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Academy of Art University: The Subaru Project (Part 6)—The Big Pitch For the past 5 weeks, we have been following the Academy of Art University's Subaru Project, which saw the school's Industrial design school and other participating departments ask one question: What will Subaru look like in 2030? During the process, we have followed as the students have pitched ideas, trouble-shooting, worked with Subaru and dealt with deadline pressure. In this episode, part 6, we look at the big reveal of ideas! One of the best parts of the project was just learning the ins and outs of car design. It's...

Academy of Art University: The Subaru Project (Part 5)—The Time Crunch Ah, the time we love the most, the time when the pressure is up and what in sports we like to say is "crunch time." As we have been documenting the Academy of Art University's Subaru Project this past month, we are onto episode 5 of 6, where you know the dealine is near and you have to finish your vision while also ... you know, finishing the vision.  As the Academy states: "The deadline for final presentations has been pushed up, and our students are feeling the heat. Teams are putting in 12-hour days and pulling la...

Academy of Art University: The Subaru Project (Part 4)—Bringing Design to Life Over the past month, we have been documenting the Academy of Art University's Subaru Project, and in episode 4 of 6, the students are really beginning to make their designs come to life. This episode in particular is fascinating because we get to see the clay modeling stage of the designs, as well as working with "digital models, interior architecture models, color and finishes, user interface and experience components, and more."  From the Academy of Art University: The teams have pitched their best ideas to S...

Academy of Art University: The Subaru Project (Part 3)—Midterm Madness Over the last few weeks, Juxtapoz has been following the The Subaru Project, Academy of Art University’s School of Industrial Design in San Francisco's work on creating a vision of the future and working with the Subaru brand on a design for 2030. So far, we have looked at the genesis of the project and the earliest stages of collaboration, an important lesson in students learning about the ins and outs of such a big design project with a prominent global brand. In Episode 3, we look at "Midterm Madness," where stud...

Academy of Art University: The Subaru Project (Part 2)—Stop, Collaborate, and Listen Over the next 6 weeks, Juxtapoz will look at the progress of The Subaru Project, Academy of Art University’s School of Industrial Design in San Francisco work on creating a vision of the future and working with the Subaru brand on a design for 2030. Episode 2 documents the early stages of collaboration, where students begin to formulate ideas based on conversations with the brand and with each other. In any major project, the ability to convey a message, as well as your own thoughts and ideas based on co...