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Bengaluru-based Lemnisk offers real-time marketing automation and secure Customer Data Platform (CDP) capable of orchestrating one-to-one personalisation and cross-channel customer journeys at scale.
The acquisition of Lemnisk has been done under the Bharti Airtel's start-up accelerator programme.
With an aim to build the world's largest customer data platform (CDP), Bharti Airtel on Tuesday said it has acquired a strategic stake in Lemnisk (Immensitas Private Limited) under its 'Start Up Accelerator Programme for an undisclosed ...
Bharti Airtel has bought a strategic stake in Lemnisk (Immensitas Private Limited) under its StartUp Accelerator...
In future, Airtel plans to offer this service to its enterprise customers through network integrated cloud platform as a service Airtel IQ.