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Somebody else to implant an idea and make you believe something. that is where all this came from. and so the challenge with all of this is that as the british asked, they said are you compiling all of this information on every single person going through and the facebook representative said no. and that is just not true. they are gathering massive amounts of information. they are like a spy agency -- >> so they can fix this. you maintained these companies can fix this issue. >> absolutely. >> but they are not doing it deliberately. >> i would argue they are not doing it and the reason is beca...

Facebook's business. it's not good for america, it's not good for the users of facebook. >> reporter: and is it good for charges from this group. they sent us a statement saying, in part, facebook is a vastly different company from when it was first founded. in the past year, we've worked to destroy the business model for false news and reduce its spread, stop bad actors from meddling in elections and bring a new level of transparency to advertising. but these three insiders, who are working a new advocacy organization, say the issues should spark changes to other so he recollected companie --...

That is the point if they give you enough stuff you like, suddenly you think all the people around you agree with you, suddenly you believe whatever you're shown must be fact whether it's the pope endorsing trump, whether it's pizza gate and so it's the fake news is a symptom of this broader problem in the architecture of facebook. it could be fixed if they shifted to a subscription model, fixed by a bunch of different things that had make the company less profitable. what's hard about this is these guys are a little bit like the flint water company but the profits are from the lead in the wat...

>> sarah lacy has been working hard, way too hard, she wound up in the hospital and has been struggling to balance family and an insane job and joins us now from san francisco. sarah, you moved panda to subscription model and do not have money in the bang and you wrote about this episode "i was drowning in the manifestation of my own stress and overworked and exhaustion, and a formula that demanded more and more and better stories." what happened to you personally? >> it was rough. we switched to a medical like you said and the trap i fell into, i was good about thinking long term with the bus...

Do we dive into this? it's interesting to break down the alpha-bet but as far as a general investor how excited should i be? >> as a general investor it will give you a bit more clarity. you'll be able to see how much youtube, for example, which is a big driver these days, contributes to profits. one thing it's likely to do is put more pressure on them to have to look at now what are you going to do with youtube? everybody tries to monotize by getting some kind of subscription model radio or video. will they do that or continue to leave it a free platform with advertising? >> bertha coombs, th...