Page 2 - Subscription Summit News Today : Breaking News, Live Updates & Top Stories | Vimarsana

In this video: New research from The Cornell Center for Hospitality: data shows that post-stay engagement, for example through email messaging like surveys and requests for reviews, can increase direct booking tendencies. A look at direct versus social customer feedback: defining each feedback  model and how they should be treated as critical ‘in between’ moments for hotel brands. Types of loyalty and managerial responses: the difference between cognitive and affective loyalty and how each contributes to building brand loyalty over time. What channel choice tells us about customers: exam...

Marriott Leans Into Superapps to Build Up Loyalty share this article 1 min Marriott International will apply lessons learned from its Alibaba joint venture in China to boost numbers for its Bonvoy loyalty program elsewhere, because local knowledge goes a long way. The pandemic forced hotel groups to get creative when it comes to keeping their loyalty programs relevant, and the superapp could be the star when it comes to tapping local markets for a domestic recovery. "It's a very powerful model," said Peggy Fang Roe, global officer of customer experience, loyalty and new ventures for Marriott ...

More travel executives get their mission-critical industry news from Skift than any other source on the planet.Tell me more The pandemic forced travel brands to get smarter by using their loyalty programs to engage with consumers even when those customers aren’t traveling. That new skillset will have a lasting impact even after the pandemic eventually fades. Being savvier at engaging customers at all times was one of the four takeaways from Skift Live’s Loyalty and Subscription Summit, which took place as a virtual event on April 21. Other takeaways included revamping loyalty programs to ...

More travel executives get their mission-critical industry news from Skift than any other source on the planet.Tell me more The subscription business model is nothing new, its origins dating back to when newspapers began offering home delivery and the milkman brought milk to your front door. Evolving over time, modern-day subscriptions are becoming a hot commodity for the travel industry to boost revenue as it rebounds. If you’re not sure how to modernize or implement subscription offerings in your travel brand, experts on Wednesday offered their advice at the Skift Loyalty and Subscription...