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Beyond Tobacco: TAAT Innovation Delivers New Smoking Alternative 1.3 billion people, use tobacco, creating a global tobacco market that approached one trillion dollars in 2020. Given all of the health risks associated with smoking, a significant portion of those tobacco users are looking for other smoking options, alternative that offer a smooth and satisfying tobacco-free and nicotine-free experience that tastes as well as or better than traditional tobacco products. For many, eliminating nicotine is a priority. Addressing this problem head on and carving out a new market niche, TAAT Lifes...

Ability othose using it as a substitution model to get away from a combustible cigarette? because i think we want that, right? we'd rather you be vaping than smoking a combustible cigarette? >> well, there are a lot of issues in your question. one thing we know eis for many kids their first nicotine use is now becoming e-cigarettes and that the market has been very aggressively pitched to them. it's a market that's been growing tremendously. here's a product. in some ways rationalized by the notion that it will assist people in reducing the harms of traditional combustible cigarettes. first it...