Successful Data Analytics News Today : Breaking News, Live Updates & Top Stories | Vimarsana

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The effects of the global pandemic have put marketing teams, like most business functions, under pressure to cut costs and deliver more. The martech stack, which takes the highest share of marketing spends (26.2% according to the Gartner CMO Spend Survey 2020-2021), has over the years witnessed unseemly bloat, and will likely be one of the first areas to be slimmed to drive efficiencies and cut redundancies. While many factors may have added to the bloat — marketers scrambling to deal with the omni-channel reality, the D2C onslaught from start-up challengers and disruptions that suddenly drove everyone online — digital marketing itself continues to grow and the urgency for a rational, responsive, CX-first stack isn t going anywhere. ....

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